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CASE STUDY · SHIPPED

MCP Server for Ad Targeting

A Model Context Protocol server that wraps an ad platform's targeting API, so any compatible LLM client can manage campaign targeting just by chatting.

PythonMCPhttpx

Overview

An MCP server that wraps an advertising platform's targeting API. Any MCP-aware client, whether that is Claude Desktop, a CLI agent, or something custom, can manage targeting through natural language.

Why MCP

Normally every LLM client needs its own integration work to operate an API. MCP flips that around: you build the server once, and every compatible client gets the capability for free.

How it is put together

Two layers, kept deliberately small. One module owns all the talking to the platform. The other declares the tools.

Result

Targeting became something you can do from any MCP client, backed by a server small enough to read start to finish.