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CASE STUDY · SHIPPED

ML Classification APIs

Real-time website categorisation against the IAB taxonomy, with fine-tuned models served from fast, containerised endpoints.

FastAPIFine-tuned modelsDockerGCP

Overview

An AI system that sorts websites into IAB taxonomy categories for adtech and marketing, served as real-time APIs.

The problem

Rule-based classification falls apart at scale. Content is ambiguous, categories overlap, and coverage across the whole web is uneven.

What I built

Fine-tuned language models with prompt-tuned classification logic, sitting behind stateless, containerised FastAPI endpoints.

Result

Accurate, scalable categorisation that lines up with the industry standard.